Jin Zi Yue 12

Visual: This poster tells us the importance of reading. It shows a man with words in his head, words that mostly come from books. At the bottom, you can see a quote that highlights the importance of reading books.

Textual: The text compares the mind and books to the sword and the whetstone. The whetstone is a slab of rock that is used to sharpen swords and tools, or weapons for war. The mind is like a sword; the books are the whetstones. The slogan is trying to tell us that reading more books will sharpen your mind.

Typography: The slogan is a whitish yellow color, and it is in contrast to the red background of the poster, drawing attention. The words are also quite big, which makes it eye-catching and more comfortable to read from a distance.

Layout: The person's head is displayed above to grab the reader's attention and arouse curiosity, then the reader will read the words at the bottom, and they will sort of have an answer, understanding the poster better.

Audience: The general public, especially students and young adults/teens.

Context: The purpose of the poster is to highlight the importance of reading and make people aware of the benefits of reading, thus encouraging the people to read more books.

Culture: As our world is transforming into a more electronic one, more people will turn to their mobile devices and search up an answer or an article on the web and read there. The people read less and lesser books. Thus, the importance of reading books and the knowledge you gain needs to be highlighted, and therefore this poster is created.

Message: Reading books is essential, as it sharpens your mind and expands your knowledge.

Visual Text Analysis (Dean)(21)

Visual: The image shows us that we have to be kind to animals and not leave them alone to hunt for food by themselves.
Textual: The texts are generally stating that Animals are being abused each day and that we have to do something about it.
Typography: The words "Be Kind to Animals" is the main words which tell us that we have to stop animal abuse and be kind to them and not leave them out by the roadside.
Layout: The title is at the top, followed by a picture with someone with a dog eating the food given by the person and with a sentence which tells us the company who promotes the kindness to animals.
Purpose: To encourage people to be kind to the animals and stop hurting them.
Audience: Every human being in the world.
Context: Many animals do not have homes, and they are left by the roadside with no food to eat.
Culture: Some people are cruel to animals by beating them up or throwing stones at them.
Message: Be Kind to Animals.

Visual Text by Levi (19)

Visual: The image on the left side of the poster shows an amusement park represented by food waste. This shows that the food wasted cost enough to get a ticket to a cinema. The image on the right side of the poster shows money and food waste being dumped onto the same pile of trash. This shows that when we waste food, we also waste a lot of money.
Textual: The texts are generally stating that food waste also equals to hard-earned money wasted.
Typography: The words "Waste Less, Save More" are the most obvious and common words that are visible and the one on the right side is in large font size. This attracts attention from people as they would ponder what the phrase is referring to.
Layout: The words are at the top and the pictures are at the bottom and some words are in the picture.
Purpose: To encourage people to stop wasting food in Singapore.
Audience: Singaporeans and general public
Context: Many people in Singapore generate food waste daily. Thus, we need to stop food waste as we will also lose money through food waste.
Culture: Some people order too much food that they end up wasting.
Message: Stop wasting food.

Visual Text Analysis- Aisya ( 02 )

Visual: In the centre of the poster, a slogan stating, 'Pick the white one.' Is surrounded by 4 bags of blood; all in the exact same shade of red. The packs represent the blood gathered from each of the 4 different 'colours' that humanity is separated into. 

Textual: The slogan mentioned is a rhetorical statement as there is no difference between the blood packs and there is certainly no white one. At the top of the poster, the main text is actually calling out to racists, getting them to imagine that their child needs donated blood and that they have to choose among the four identical packs. A footnote at the bottom also shows us the central message the poster is advocating about.

Typography: The central texts are large, bolded and white. This makes them stand out against the black background so that they are noticeable and eye-catching.


Layout: The large text at the top will catch the reader's attention first followed by the slogan in the middle and finally, the footnote. The design is simple and makes the poster easy to understand.


Purpose: The purpose of this poster is to encourage people to turn away from racism and accept others for who they are, instead of just by looking at their skin colours.

Audience: Racists, the general public who are able to spread the message by their own means.

Context: The population of racists is snowballing over time and, the Campaign Against Racism wants to stop that.

Culture: Under the influence of social media, government powers or pressure from either peers or family, more and more people are leaning towards the option of the racial segregation of mankind. Their views on people of different skin colours have been contorted to such extents that they see those that look different from them as threats to society. Campaigns are working to change that mindset and unite the people more.

Message: We are all the same no matter what we look like. We have to learn to look beyond just the surface as the same blood runs through all our veins.

Visual Text Analysis Assignment - Owen Wiyana(22)

Textual: The visual text is talking about the importance of storage in devices. It shows the percentages of how people store their information.
Visual: There is a big brain which stands out in the picture, it is cut up into different sections to show the percentages in a more interesting way. There are also many electronic devices related to storage on the poster to emphasize the importance of storage.
Typography: The biggest words on the infographic are the words "BACK IT UP" which emphasises the importance of backing up data.
Layout: The information is organised from the most important at the top and less important on the bottom. There are images which help to represent data in a more interesting manner.
Purpose: The message is trying to emphasise the importance of backing up information safely and what are the ways to do it.
Audience: People who own electronic devices used for work or storing important information.
Context: People are losing data due to not storing information correctly or in the right way, resulting in loss of important information they require for various reasons.
Culture: The creators of the poster want to empathise with people who lose data due to poor storing methods, thus they want to advocate the right ways to store data and preventing them from being lost.
Message: People should back up data responsibly to prevent important information from getting lost, possibly causing people to lose their jobs or destroy their lifestyles.

Visual Text Analysis Assignment about Visual Elements, PACC and Message- Jonathan Chua(13)

Visual: The posters shows half a turtle that is alive while the other part of the body is dead and is showing the skeleton that is left. This shows that some turtles in the world are actually dead because of what mankind had done in order to make turtle products.

Text: The poster has a text which encourages us to stop hunting down turtles and preserve them.

Typography: The text has a very big word "STOP" which attracts the attention of people in order to persuade them to stop doing such acts on turtles.

Layout: The text starts from the top (the picture) to the bottom (the text).

Purpose: To ask readers to stop the act of hunting and killing turtles.

Audience: The general public and especially the people who are killing turtles.

Context: Many people in the world are killing turtles in order to make turtle products. In order to stop such activities, thus this poster was created.

Culture: Some people feel that we should not be doing this but they are not doing anything.

Message: To encourage more people to stop doing such acts and to preserve turtles`.

S1-01 Visual Text Analysis

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Jayden (8)

Source: http://wordpress.philau.edu/today/2009/03/13/graphic-design-communication-student-jonathan-weed-named-runner-up-in-poster-competition/

Visual:
The polar bear is standing on a small icecap, and it could have been caused by global warming as the ice could have melted from the rising temperature. The polar bear is in red, suggesting that it needs help.

Textual:
The poster says that "global warming does not hibernate". This means that global warming does not stop and "hibernate", unlike polar bears. The black text below says the effects of global warming, especially on polar bears. The red text at the bottom is an imperative sentence, telling viewers to help stop global warming,

Typography: 
The text "Global warming does not hibernate" is the largest text, especially the two words "Global Warming". The viewer would then understand the purpose of the poster more easily.

Layout:
The picture of the polar bear is placed right in the centre so it will attract the viewer's attention first. The text "Global warming does not hibernate" is positioned below the picture so it will be the next thing the viewers notice. The details are placed at the bottom so the viewers would read it last.

Purpose:
It aims to get people to stop global warming.

Audience:
The general public

Context:
Global warming is happening, and it can harm many animals. The primary cause is human activities.

Culture:
People think that global warming is an issue but most of them are not doing anything to stop global warming.

Message:
This poster is trying to encourage people to stop global warming.

Group 4 Badge Night Speech Podcast

Link to podcast: https://drive.google.com/file/d/1grqeI1MxLvoEjlM_mZB1KZHd6-pahvGk/view?usp=sharing

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Kavin(16)

Visual: Iron man and Ant-man are on the poster showing the size difference

Textual Elements and Typography: The main title is large showing the movie's name "Ant-man"and there is the sub-text which says "No Shield. No Armor. No Problem" which shows that Ant-man is not protected by any type of suit. However, he is not fazed by the challenge.

Purpose: the purpose is to promote the movie

Audience: For audiences able to watch PG13 movies

Context: Ant-man is a man with the powers of a suit to be able to shrink and grow

Culture: for everyone to watch the movie

Main Message: That ant-man is no ordinary super hero

Visual Text Analysis Assignment about Visual Elements, PACC & Message, by Ashley (3)

Visual: A neatly arranged poster with deers feeding on grass. This is to show how the expected result (from raising awareness) should look like - animals in their natural habitat feeding on their own food peacefully without any interference.

Textual: This poster is encouraging readers not to approach wildlife and say it in a very direct manner.

Typography: The title draws the readers attention as it is neat and big.

Layout: Direction of sight is from top to bottom. The simple colours of black and white makes it easy for the readers to read.

Purpose: To ask readers not to approach, follow or feed wild animals and to respect wildlife

Audience: General public, and mainly the people who feed wildlife

Context: Workers in the forest probably noticed that the public were feeding wild animals and knew that it was harmful to them. To raise awareness, they created this poster.

Culture: People may think that feeding the wildlife is good and benefits them as they need not hunt for food anymore. Some people may be curious and approach or follow wildlife. The company felt the need to raise awareness about this issue.

Message: Do not approach, follow or feed the wildlife.

Visual Text Analysis Assignment about Visual Elements, PACC & Message By Serina (1)

Visual: There is a suit made up of newspapers in the middle of the poster. Since newspapers are commonly used by the homeless people, newspapers are used to craft the suit. The suit represents the jobs that the homeless people could do. 

Textual: The text is only a sentence which directly tells us the issue. It is short, succinct and direct.

Typography: The font used is easy to read. The colour of the font contrasts with the dark background to make the text stand out.

Layout: The newspapers are the same colour as the text, which does not make it stand out as much, so naturally, readers would read from the top to bottom. They would read the statement "A third of homeless people have been refused work because of their living situation." first. Then, they would see the suit made of newspapers to understand what the statement had actually meant.

Purpose: The purpose of this poster is for people to be aware that the homeless are not getting jobs due to their living conditions.

Audience: Employers and the general public.

Context: There are many homeless people around and having a job for them is important. Without a job, they would not make a living and it would not help their living conditions.

Culture: People think that the homeless people are not important and hence ignore them whenever they see them. 

Message: Help the homeless people as much as we can. It is unfair for them to be judged and not be hired for a job just because of their living conditions. Make a change in how we view the homeless people and it would really mean a lot to them.

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Julius Kok(14)

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Clarence (09)

Visual Elements: The logo and mascot of the channel are large and can be clearly seen. The objects on the shelf are random which gives the target audience that it is about anything.

Textual Elements and Typography: The Words are arranged such that they pull your eyes downwards. The name "Good Mythical Morning" and reads downwards which pull your eyes to the increasingly smaller words. 

P urpose: The purpose of the poster is to advertise about this podcast called "Good Mythical Morning" and to get more people listening/watching the podcast.

A udience: The target audience is the people who read the poster.

C ontext: Good Mythical Morning is a channel on YouTube hosted by Rhett and Link. They post podcasts and they talk about basically anything. They post every Monday through Friday.

C ulture: The culture of this poster is that the big orange fireball is the channel's logo and the chicken-dragon looking creature is their mascot.

Main Message: The main message of this poster is to advertise about this podcast on YouTube called "Good Mythical Morning" run by Rhett and Link where they talk about anything from Monday through Friday. They want readers to find out more about them and get more people to subscribe to their channel. 

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Karl Steven (15)

Visual Elements:  There are 5 different people with their stance on either war/peace and whether they have served in the Army or not. 

Textual Elements and Typography: The words 'Never Served' are in Red which shows its negativity while the word 'Veteran'  in Blue which shows its positivity. The same goes for the background on the people.

P-  The purpose of this poster is the paint a negative picture of the people in red while painting a positive picture of the person in blue.

A- The audience is the people living in the US. 

C- The context of this situation is that there is an election ongoing and this poster is trying to alter voter opinion. 

C- The culture of this is that many people would want a Veteran to decide on military situations and that they would want Peace instead of War. This culture helps to paint a positive picture of the person in blue as he claims to want Peace instead of the other candidates who want War. 

Main Message: The main message of this poster is to consider voting for the 'better' candidate who knows about military procedure and mindset and believes in Peace, unlike the other candidates who are 'warmongers'. 

Visual Text Analysis Assignment about Visual Elements, PACC & Message - Naga Sai (7)

Visual Elements: The picture shows a man pointing towards the person reading it. It is pointing his finger towards the person to emphasise that it is talking to that specific person.

Textual Elements and Typography: All the words are in caps to show that this is a serious situation. The word 'you' is also in a bigger font and in a brighter colour so that it can attract people from a distance.

P- The purpose of this poster is to ask people to become recruits of the US Army
A- The audience is the people living in the US and it is for them to realise that they have to help their country in the war
C- The context of this situation is in war and it shows a person with a serious face which looks slightly scary so in my opinion, people might think that they might be haunted by this face if they don't go to the nearest recruiting station
C- The culture of this is to show people that their effort is required in order to win the war and every person counts.

Main Message: The main message of this poster is to encourage or force people to sign up for the U.S. Army

Visual Text Analysis Assignment about Visual Elements, PACC & Message, by Gwendolyn (6)

Visual: A cigarette box containing colourful crayons. That could mean that children are influenced by people who smoke around them, and they follow suit by putting their own crayons into cigarette boxes. This shows how children can be easily affected by the wrong things and yet not know it.

Textual: It asks the reader if you want 'them' to take after everything you do. The 'them' refers to the children as we can see in the image. This question is rhetorical and it suggests that no one should want children to take after all that adults do, especially referring to the wrong things that they do. Then, at the bottom of the poster, it says, quit today. This means that the main problem this poster wants to focus on is on smoking.

Typography: The font used was readable yet looks like it was drawn using crayons. This matches with the theme of children and crayons and the main message of the poster is written at the top of the poster. Our reading view would be from top to bottom, hence that is why at the bottom right of the poster, the main pointer that the poster would want us to remember is simple, short, succinct and straight to the point. It tells you exactly what it wants you to do, which is to quit smoking.

Layout: The main picture is placed in the middle and biggest, which will attract your attention more than the wordings since pictures speak a thousand words. Then, the reader will read the word title at the top, followed by understanding the picture and words, then finally moving on to the finer print words which will end the read of the poster with them remembering the simple message to 'quit today'. Also, the background of black contrasts with the pale white colours of the picture and the words, with the only colourful and alive part of the poster being the crayons of the children. This lets us see how the way we conduct ourselves may be dark and grey, but we should not let that spread to our children who have bright futures.

Purpose: The purpose of this poster is to ask readers to stop smoking or to raise awareness to other smokers to stop smoking. The poster shows readers what could happen when we smoke, especially if parents smoke or if adults smoke in front of children. This could affect or influence young children to become like their parents.

Audience: The main audience is the general public, people who smoke and have children around in their life. The poster also welcomes people who want to spread and raise awareness about this issue.

Context: The current problem faced is that there are many people who smoke in public places and without a thought for others, especially when children walk past, they would slowly pick up the information and might develop a similar attitude and start to smoke, which is bad for their health and future.

Culture: Many people who smoke in public think that they are not doing anything wrong, especially since it is not against the law to smoke in certain public areas. They think that what they do is not wrong and hence they continue to do so, without realising how they affect people around them who breathe in secondhand smoke. They also do not think about what children might think when they see that many people are smoking, and have a chance of picking up smoking as well. This is very inconsiderate of them.

Message:  Quit smoking today so that you would not influence your children and the future of their lives.

Visual Text Analysis Assignment about Visual Elements, PACC & Message : Dhruv (10)

In red:BUT MARINE ANIMALS AND BIRDS DO

In white (under red):100,000 MARINE BIRDS AND ANIMALS ARE KILLED EVERY YEAR FROM PLASTIC WASTE

Textual: The text uses words like "DOESN'T"

to show the message boldly

Visual: The pictures show the things talked about in this poster.

Typography: The title is large and in perfect with the background to catch people's attention.

Layout: The main message is the largest to show importance and then the information and details

Purpose: Is to try to encourage people that plastic can heavily harm marine animals and birds.

Audience: General Public

Context: People often overuse plastic.

Culture: People in Singapore generally do truly understand how deadly plastic can be.

Message: This poster is trying to encourage people to use less water.

Visual Text Analysis Assignment about Visual Elements, PACC & Message By Ivan

Visual: The posters shows food being thrown away, with money in the forms of coins being thrown away too. I think what the poster is trying to convey visually is that when we waste and throw away food, it is equivalent to wasting and throwing away money.

Textual: The text "When we buy, order or cook too much food, we waste our hard-earned money." shows that the food we waste is equivalent to wasting money. The poster also gives us factual information on how much food we waste like "On average we generate 2 bowls of food waste a day." and "786 million kilograms of food waste was generated in Singapore in 2015." to show to the reader the severity of the amount of food we waste, so they will be willing to change and stop food waste. 

Typography:  The text "Waste less. Save more." is enlarged and has a big contrast against the background to catch the readers attention from far, so they will go on to read more. The number "786 million kg" is enlarged to catch the readers attention so they will notice the severity of the amount of food we waste.

Layout: The heading of this poster is placed on the top of the poster as people usually read from the top down. The pile of food waste is placed in the centre of the poster to create emphasis on food wastage. Other information is neatly placed around the poster to make it easy to read.

Message: The message is that we need to stop buying more than we can eat, as that will generate food waste, and the food we waste is equivalent to the money we waste. 

Purpose: To inform the readers about the large amount of food we waste, and to persuade the reader to waste less food.

Audience: General public.

Context: Singaporeans are buying more than they can eat, therefore they waste food. This food they waste is equivalent to the amount of money they waste buying the food.

Culture: People think that it is alright to waste food as it does not impact themselves.

Visual Text Analysis - Sylvester Koh (24)

Source: http://portfolios.scad.edu/gallery/24206687/Global-Warming-Infographic

Visual: The data is presented in bad gases like carbon dioxide, and in dark colours to show that the environment has been getting from bad to worse. The harmful gases are from cities and forests and factories to show that these are the main contributions to the adverse change to the environment.

Textual: Terms relating to Earth, like "ocean", "atmosphere" used to show that what the humans have been doing really makes a significant impact to the environment. Also, the term "CO2" which stands for carbon dioxide is used to show that the amount of harmful gas we have been releasing is really impacting the environment, to make things worse, deforestation which means "less trees to absorb CO2" as mentioned in the text.

Typography: Keywords in the "bad gases" such as the causes of the adverse change and the change in statistics like percentage increase are larger to show the drastic changes and what we have been doing that made a significant impact in our environment. 

Layout: The main statistics are presented like clouds and are placed in the sky. Some of the words that are key are enlarged. 

Purpose: To inform people of the drastic changes in the environment, and trying to persuade them to make the change so that the environment may be improved.

Audience: General Public

Context: The amount of Carbon Dioxide has been increasing lately which contributes to Global Warming. A key reason is that of human activities like the burning of fossil fuels for electricity. Therefore, through designing this visual text, the creator hopes to advocate on this issue and persuade them to take action on the issue.

Culture: Many people think that the environment wouldn't turn that bad so these people don't take action regardless.

Message: The poster is to encourage people to take action on the recent changes in the environment.

Visual Text Analysis Assignment about Visual Elements, PACC & Message : Dayna (4)

Visual: The tree in the middle is missing half of its leaves and about half of the tree is dried to show that the poster has something about the depleting number of trees on the earth. The tree can also be depicted as the trees are dying or how incomplete the earth will be without trees. 

Textual: The text "Don't cut the cure" tells us that when we cut trees, we may be cutting a tree that can be used as a cure for illnesses or cancer. The text "Plant one" is capitalised and have a different font colour to catch the viewer's attention and urges all to help and plant trees instead of cutting them down, a command. The text below the tree asks people to donate to the organization to save the trees as they might have the cure for illnesses and the statistics show that the forests are dying out and needs everyone's help to stop that from happening. The text below the heading explains the importance of the forests and how they can help for medical discoveries and backs up this claim by saying "Currently,121 prescription drugs sold worldwide come from plant-derived sources." , which are found in forests.

Typography: The headings are all capitalised and big to catch the reader's attention and inform readers of the content of the poster. The test "Plant one" is the biggest to tell people there is a solution to this problem and makes it clear so that people can try to play their part for this cause.

Layout: The tree is placed right in the middle of a white background to create emphasis on the tree to catch people's attention. The headings are placed at the top as people usually read from top to bottom. The rest of the text is placed in neat boxes in alignment to make the poster look neat and easy to read.

Purpose: To raise awareness about the importance of forests and that we must stop deforestation which may contain the cure for cancer and illnesses which everyone wants so that their loved ones will be able to be cured should they be suffering from any illness.

Audience: The general public, people who use products that require trees to be cut down and encourage them to reduce their usage to reduce deforestation.

Context: The number of forests is depleting and we need to stop deforestation and plant back the trees being cut down as those forests may contain the cure for illnesses which may save many lives.

Culture: People may only think deforestation only affects the environment but this poster shows that deforestations also have other effects like cutting down the trees may remove the cure for people for are suffering from a certain illness. If the cure can be found in these forests, many lives can be saved.

Message: Deforestation may stop us from discovering a cure for illnesses which can save many lives. We must save these forests and stop deforestation. We should also plant back these trees instead of cutting more of them down.

Visual Text Analysis Assignment about Visual Elements, PACC & Message, by: Florence (5)

Visual: The words of negativity are put together to form a human head. I think that the visual is trying to convey that stress can really affect you negatively through both mentally and physically.

Textual: The poster uses words such as “worry”, “agitation”, “alone” and etc. These words show the readers how a person feels when they are stressed out. It also has the word “serious” which it wants to emphasise to the reader that this is an important issue and it should not be ignored by anyone as it can lead to unfavourable sequences.

Typography: The main problem is being represented in a red font which makes it stand out from the black background with white words to emphasise the importance of it. Moreover, it is also being bolded and has a bigger font size to attract the reader's’ attention easier. On the other hand, the feelings and consequences are represented in a smaller font and a less standing out colour in contrast to the background to form a harmonious feel when someone read it.   

Layout: The main word is being placed right in the centre to attract the reader’s attention. The arrangement allows the reader to spot the main message and start to read from top to bottom. Besides that, it also various font sizes to guide the reader which of the texts come first for the convenience of reading.

Message: The message that is being conveyed is that one should care for their mental health more and manage their stress better to prevent a negative impact on themselves.

Purpose: The purpose of the poster is trying to persuade people who are facing stress to voice out and not bottling up on their own. 

Audience: The audiences are people who are facing challenges and going through a harsh phase in their life, causing them to feel uneasy and stressed out.

Context: Some people are just bottling up, hence, causing them the overwhelming flurry of emotions that can lead to undesirable actions.

Culture: The beliefs are that readers of the poster should reach out to those who are going through this episode and give them pieces of advice. However, those who are going through this themselves believe that it is not a big issue. 

Visual Text Analysis Assignment about Visual Elements, PACC & Message. By Jessen

Textual: The text uses words like "Let's" and "every"

to show the importance and significance of what we have to do.

Visual: The pictures clearly show how we can save water in our daily lives.

Typography: The title and the sub heading are blue in colour to show the relation to saving water and they are also larger to catch people's attention.

Layout: The pictures are all evenly spaced to show that all these actions to save water are important and there is no particular one that stands out.

Purpose: Is to try to encourage people that they can save water in their daily lives.

Audience: General Public

Context: People often waste water by not using the such way as listed above.

Culture: People in Singapore generally do not think that Saving water is necessary.

Message: This poster is trying to encourage people to use these methods to save water.

Group 1 Badge Night Speech Podcast

URL to our group's podcast : https://drive.google.com/open?id=1qTCq7IAsqfEZMeuiHAG0cmXABQNWzBNT

Group 6 Badge Night speech podcast

Group 2 Badge night speech podcast

Link to video: https://drive.google.com/file/d/1KI25uoGgE3WnCpP_yMq-H0EH5jUALn6x/view?usp=sharing