Visual: In the centre of the poster, a slogan stating, 'Pick the white one.' Is surrounded by 4 bags of blood; all in the exact same shade of red. The packs represent the blood gathered from each of the 4 different 'colours' that humanity is separated into.
Textual: The slogan mentioned is a rhetorical statement as there is no difference between the blood packs and there is certainly no white one. At the top of the poster, the main text is actually calling out to racists, getting them to imagine that their child needs donated blood and that they have to choose among the four identical packs. A footnote at the bottom also shows us the central message the poster is advocating about.
Typography: The central texts are large, bolded and white. This makes them stand out against the black background so that they are noticeable and eye-catching.
Layout: The large text at the top will catch the reader's attention first followed by the slogan in the middle and finally, the footnote. The design is simple and makes the poster easy to understand.
Purpose: The purpose of this poster is to encourage people to turn away from racism and accept others for who they are, instead of just by looking at their skin colours.
Audience: Racists, the general public who are able to spread the message by their own means.
Context: The population of racists is snowballing over time and, the Campaign Against Racism wants to stop that.
Culture: Under the influence of social media, government powers or pressure from either peers or family, more and more people are leaning towards the option of the racial segregation of mankind. Their views on people of different skin colours have been contorted to such extents that they see those that look different from them as threats to society. Campaigns are working to change that mindset and unite the people more.
Message: We are all the same no matter what we look like. We have to learn to look beyond just the surface as the same blood runs through all our veins.
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