Visual Text by Levi (19)

Visual: The image on the left side of the poster shows an amusement park represented by food waste. This shows that the food wasted cost enough to get a ticket to a cinema. The image on the right side of the poster shows money and food waste being dumped onto the same pile of trash. This shows that when we waste food, we also waste a lot of money.
Textual: The texts are generally stating that food waste also equals to hard-earned money wasted.
Typography: The words "Waste Less, Save More" are the most obvious and common words that are visible and the one on the right side is in large font size. This attracts attention from people as they would ponder what the phrase is referring to.
Layout: The words are at the top and the pictures are at the bottom and some words are in the picture.
Purpose: To encourage people to stop wasting food in Singapore.
Audience: Singaporeans and general public
Context: Many people in Singapore generate food waste daily. Thus, we need to stop food waste as we will also lose money through food waste.
Culture: Some people order too much food that they end up wasting.
Message: Stop wasting food.