Visual: A cigarette box containing colourful crayons. That could mean that children are influenced by people who smoke around them, and they follow suit by putting their own crayons into cigarette boxes. This shows how children can be easily affected by the wrong things and yet not know it.
Textual: It asks the reader if you want 'them' to take after everything you do. The 'them' refers to the children as we can see in the image. This question is rhetorical and it suggests that no one should want children to take after all that adults do, especially referring to the wrong things that they do. Then, at the bottom of the poster, it says, quit today. This means that the main problem this poster wants to focus on is on smoking.
Typography: The font used was readable yet looks like it was drawn using crayons. This matches with the theme of children and crayons and the main message of the poster is written at the top of the poster. Our reading view would be from top to bottom, hence that is why at the bottom right of the poster, the main pointer that the poster would want us to remember is simple, short, succinct and straight to the point. It tells you exactly what it wants you to do, which is to quit smoking.
Layout: The main picture is placed in the middle and biggest, which will attract your attention more than the wordings since pictures speak a thousand words. Then, the reader will read the word title at the top, followed by understanding the picture and words, then finally moving on to the finer print words which will end the read of the poster with them remembering the simple message to 'quit today'. Also, the background of black contrasts with the pale white colours of the picture and the words, with the only colourful and alive part of the poster being the crayons of the children. This lets us see how the way we conduct ourselves may be dark and grey, but we should not let that spread to our children who have bright futures.
Purpose: The purpose of this poster is to ask readers to stop smoking or to raise awareness to other smokers to stop smoking. The poster shows readers what could happen when we smoke, especially if parents smoke or if adults smoke in front of children. This could affect or influence young children to become like their parents.
Audience: The main audience is the general public, people who smoke and have children around in their life. The poster also welcomes people who want to spread and raise awareness about this issue.
Context: The current problem faced is that there are many people who smoke in public places and without a thought for others, especially when children walk past, they would slowly pick up the information and might develop a similar attitude and start to smoke, which is bad for their health and future.
Culture: Many people who smoke in public think that they are not doing anything wrong, especially since it is not against the law to smoke in certain public areas. They think that what they do is not wrong and hence they continue to do so, without realising how they affect people around them who breathe in secondhand smoke. They also do not think about what children might think when they see that many people are smoking, and have a chance of picking up smoking as well. This is very inconsiderate of them.
Message: Quit smoking today so that you would not influence your children and the future of their lives.
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