Monday 16 July 2018

Visual Text Analysis Assignment about Visual Elements, PACC & Message, by Ashley (3)


Visual: A neatly arranged poster with deers feeding on grass. This is to show how the expected result (from raising awareness) should look like - animals in their natural habitat feeding on their own food peacefully without any interference.

Textual: This poster is encouraging readers not to approach wildlife and say it in a very direct manner.

Typography: The title draws the readers attention as it is neat and big.

Layout: Direction of sight is from top to bottom. The simple colours of black and white makes it easy for the readers to read.

Purpose: To ask readers not to approach, follow or feed wild animals and to respect wildlife

Audience: General public, and mainly the people who feed wildlife

Context: Workers in the forest probably noticed that the public were feeding wild animals and knew that it was harmful to them. To raise awareness, they created this poster.

Culture: People may think that feeding the wildlife is good and benefits them as they need not hunt for food anymore. Some people may be curious and approach or follow wildlife. The company felt the need to raise awareness about this issue.

Message: Do not approach, follow or feed the wildlife.


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